You know I love you, right? So I’m telling you this out of respect and admiration. I just can’t see you any more unless there are a few changes. I know it’s hard and I know you have your plans, but…
The fact of the matter is…I want to be seeing more of you. Right now I see you once every month or so, at home or out somewhere, special occasions, holidays. What I really want is to see you every day. Can we make that happen?
I’m going to be as pointed as I can be about this. I’ve often tried not to get too political about things in the beer world, but I really just want to drink good beer more often.
Yes, I’m talking about the 22-ounce bottle of beer, the so-called “bomber,” that has drawn the ire of beer geeks from Portland to Boston, New York to San Diego…
I’ve got a plan and here’s how we do it:
Don’t demand, don’t threaten, don’t whine, don’t cry, just…ask.
Every tasting you go to, every festival, every chance you get to bend the ear of a brewer or brewery representative, tell them what I’m going to tell them:
“I love your beer, but I just can’t buy and consume 22-ounce bottles every day. What I can do is buy a 6- or 4-pack of 12-ounce bottles (or cans) and drink THAT every day.”
The real fact of the matter is that I’d drink more of their beer if it came in smaller bottles.
Here’s a real world example from my local market (Boston):
Pretty Things, you know I love you and I want to support the heck out of you. Jack D’or? One of my favorite beers and not too outrageously priced per 22-ounce bottle. But at 6.5% ABV, I rarely get to drink it. I save it for special occasions, or MAYBE when I’m out drinking. Now, if I could get a four-pack of 12-ounce bottles, well, I could drink like a king every night!
You know, it says something that I am more excited about Newburyport Brewing Company’s upcoming 12-ounce can production than anything else coming into my market. I’ve never even tried their beer; I have no idea if it’s any good. Yet I’m thrilled that a brewery is releasing a beer in a 12-ounce medium.
I can’t begin to understand the business plan of any brewery and I approach this purely and whole-heartedly for selfish reasons, but I just want to drink their beer. I also want to have an open and frank discussion about this, so I’ll be Tweeting this and emailing this to as many breweries as possible and I would like them to please chime in.